Thursday, March 10, 2011

The Musical Sing-A-Ma-Jigs have landed!!

Have you seen these?? I have and so have my two boys. Whenever we are in Toy r Us or any major departmental store, we never fail to stop and have a play with these sing-a-ma-jigs! You get addicted to it, their jibber jabbers and catchy tune.

And so when I found out that Mattel is having the official launch of these Sing-A-Ma-Jigs and I jumped at the chance to be able to witness it myself and am lucky to be extended that invitation.

So here I am seated in Sunway Giza's Fullhouse Lifestyle Store & Cafe surrounded by press and media (spotted TV3 and RTM woot!!) amongst some parents bloggers to be part of the launch.

Wong Lai Kwan, Brand Manager
Mattel South East Asia Pte Ltd

Famously known in the US as the Toy of the Year, the cute, colourful and fuzzy Sing-A-Ma-Jigs have now come in harmony to provide a sensational musical appearance. These little plush toys come in a variety of colours. They differ in terms of look, tone and the songs they sing. These adorable toys have three modes of play that include chattering, singing their own song (songs differ with colour) or singing together in harmony. You can choose the modes of play by pressing on their left arm. Squeeze their tummies and they will show you their little teeth, say "hi", sing you a sweet song or speak in their own language filled with jibbers and jabbers.

Sing-A-Ma-Jigs mascot @ the launch

"We feel that the Sing-A-Ma-Jigs are an excellent addition to Mattel's range of innovative products. Although it may seem that this plush toy is specially designed for preschoolers, its ability to engage with teenagers and adults surpasses far beyond its very colourful and kiddy design - commented by Ms Wong Lai Kwan, Brand Manager of Mattel South East Asia Pte Ltd"

Aptly said by Ms Wong. These Sing-A-Ma-Jigs are definitely not only catching the eyes of preschoolers but adult alike! ssshhhh... yea it caught my eyes and my heart! LOL!

We had a special guest appearance at the launch and it's none other than Sing-A-Ma-Jigs itself. I couldn't waste the chance of NOT letting Cavan take a photo now could I? :) At the launch also saw Mattel giving away special Love edition Sing-A-Ma-Jigs to three lucky recipients thru lucky draw. They are part of the 200 Love Sing-A-Ma-Jigs available in Malaysia! Truly lucky fellows for all three that got it are males!!

Mattel was really gracious and generous to give each attendee there their own Sing-A-Ma-Jigs to take home. How cool is that! Above Cavan is holding our one and only Sing-A-Ma-Jigs. He choose blue and our Sing-A-Ma-Jigs sings "When the Saints Go Marching In".

Back home our Sing-A-Ma-Jigs also gets to be hugged by Caden when both of them are not fighting over it.

So don't wait, go and grab your own Sing-A-Ma-Jigs. Gimme a tingle and let's play our Sing-A-Ma-Jigs together to make harmonious tunes!

Alright, kids are asleep. It's now time for mummy me to play with Sing-A-Ma-Jigs!!


prince n princess mum said...

Wow! VIP guest for the launching?

Treasure-Fun said...

... so nice. somemore have freebie!!!

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